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flayv.
Performance marketing

Most acquisition is bland. That is the expensive part.

Flayv runs paid media, SEO, lead generation, and affiliate marketing as one system, measured against one number you agree to before anything is spent.

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The Flavor Profile

Where the weight sits

ACQUISITIONCREATIVECONVERSIONRETENTIONDATA

Every programme gets a profile before it gets a budget. This is the shape of a typical Flayv engagement — yours will look different, and that difference is the plan.

Acquisition
92/100
Paid media across search, social and native, run to a blended target rather than per-platform vanity returns.
Creative
78/100
Concepts built to be tested, not admired. Volume where it earns its keep, restraint where it does not.
Conversion
85/100
Landing pages and funnels treated as part of the media buy, because half of a bad CPA is usually built after the click.
Retention
70/100
Lifecycle work that decides what you can afford to pay for the next customer.
Data
55/100
Measurement that survives contact with reality: modelled conversions, holdouts, and honest attribution.
  • Google
  • Meta
  • TikTok
  • PropellerAds
  • RollerAds
  • and other paid media networks
  • —
  • APAC
  • ANZ
  • North America
  • Europe
Services

Six disciplines, run as one.

Split across separate agencies, these compete with each other for credit. Run together, they compound.

  • Paid Media

    Search, social, and native buying across Google, Meta, TikTok and performance networks — planned to one efficiency target, not five platform dashboards.

  • Performance Marketing

    The whole acquisition system held to unit economics: CAC, payback period, and contribution margin rather than impressions.

  • SEO

    Organic search built for both classic ranking and citation by AI answer engines, which increasingly decide what a buyer reads first.

  • Lead Generation

    Volume that a sales team can actually work: qualification built into the funnel instead of bolted on after the fact.

  • Affiliate Marketing

    Partner and network programmes managed for incremental revenue, with the payout structure doing the policing.

  • Social Media Management

    Owned social run as a distribution channel with a job, not a posting calendar that exists to look busy.

How we work

Three commitments that shape every engagement.

One number, agreed before we spend

Every engagement starts by naming the single efficiency figure that decides whether it worked — blended CAC, MER, payback period, whichever fits the business. Platform dashboards each report their own flattering version of success. One agreed number stops that argument permanently.

Creative and media are one job

A media plan that hands creative a brief and walks away produces expensive impressions. We build the concept, the landing page, and the buy against the same hypothesis, so a losing test tells you which part actually failed.

Measurement you can defend

Attribution got harder, not optional. We work with modelled conversions, server-side collection, and holdout tests, and we say plainly when a result is directional rather than proven.

Work

Where this has been run before.

Illustrative — not specific clients

These describe the mechanics of work across verticals and markets Flayv has operated in. They are written as scenarios, not as results achieved for a named client, and they are labelled that way on every page.

Tell us the number you are trying to move.

No pitch deck, no discovery theatre. Describe what you are spending and what it has to return, and we will tell you whether we are the right people.

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